My Product Has No Users and That's Okay (Sort Of)
I built my product before finding users. Zero customers later, here's what I'm learning from doing everything backwards.
All of my long-form thoughts on data, programming, indie hacking, solopreneurship, and more, collected in chronological order.
I built my product before finding users. Zero customers later, here's what I'm learning from doing everything backwards.
Overthinking masquerades as diligence but it's actually avoidance. I'm learning to move before the fear takes over.
I was choosing comfort over customers for months. Now, stepping into sales and marketing (despite the fear) is finally moving me forward
Why I chose to learn video creation myself instead of hiring someone, and how 'good enough' got me from zero to shipped in just a few days
How hiding behind product development taught me that marketing isn't scary. It's where rewards live.
Why new entrepreneurs search for people with all the answers, and why accepting uncertainty is actually freedom.
The messy reality of building something from scratch, and why that uncomfortable feeling of not knowing what you're doing might actually be progress.
Most people think of a blog as a finished product. You write it, publish it, and move on. I think of blogs more like seeds. If you just leave them buried, they sit unseen. If you nurture them, they ripple outward and grow into something much bigger.
When you’re frozen by too many choices, movement matters most. Any step forward beats standing still because stillness never gets you closer to where you want to be.
After a major life change fell through, I turned to solopreneurship as away to create more freedom and flexibility in my career. Taking time off gave me the space to focus, build momentum, and rediscover the creative side of being a technical founder. It was a reminder that with clarity and consistent effort, it’s possible to chart your own path.
I negotiated to work remotely from Europe instead of getting a raise, and for 10 months, everything was greenlit. With just two months to go, the company backed out—leaving my family’s plans, our home, and our dream move in sudden limbo.