I Spent $213 on Google Ads and Got 1 Customer
I ran a 6-week Google Ads campaign for ArtsyPetz. $213 spent, 210 clicks, 1 customer. Here's why I'm pivoting to Meta instead of optimizing.
Writing on data, programming, indie hacking, and solopreneurship.
All of my long-form thoughts on data, programming, indie hacking, solopreneurship, and more, collected in chronological order.
I Got My First Stranger Sale. I Didn't Notice for a Month.
New dad, missed sale, and the self-sabotaging mindset I need to fix.
Week 11: Dog bar popup, sales lessons, and systematizing ideas
ArtsyPetz had its first in-person popup event at a dog bar in Boston. Zero sales during the event, but I learned more in 4 hours than I expected. Also built a framework to help me systematically come up with business ideas.
Why I Stopped Mining the Internet for Business Ideas (And What I'm Doing Instead)
After two months with no users, I killed Rippl to focus on ArtsyPetz. My mistake was ignoring a business that was already making money.
I Killed Rippl to Double Down on ArtsyPetz
After two months with no users, I killed Rippl to focus on ArtsyPetz. My mistake was ignoring a business that was already making money.
My Product Has No Users and That's Okay (Sort Of)
I built my product before finding users. Zero customers later, here's what I'm learning from doing everything backwards.
Why I Keep Getting in My Own Way
Overthinking masquerades as diligence but it's actually avoidance. I'm learning to move before the fear takes over.
Why I Stopped Hiding Behind Code and Started Learning to Actually Sell
I was choosing comfort over customers for months. Now, stepping into sales and marketing (despite the fear) is finally moving me forward
I'd Never Made a Video. Here's How I Shipped One in Less Than a Week
Why I chose to learn video creation myself instead of hiring someone, and how 'good enough' got me from zero to shipped in just a few days
I Built Before I Validated (And What That Actually Taught Me)
How hiding behind product development taught me that marketing isn't scary. It's where rewards live.
The Authority Figure Addiction
Why new entrepreneurs search for people with all the answers, and why accepting uncertainty is actually freedom.
I Don't Know What I'm Doing (And That's Probably Normal)
The messy reality of building something from scratch, and why that uncomfortable feeling of not knowing what you're doing might actually be progress.
A Blog Is the Centerpoint of Your Ideas, Not the End of Them
Most people think of a blog as a finished product. You write it, publish it, and move on. I think of blogs more like seeds. If you just leave them buried, they sit unseen. If you nurture them, they ripple outward and grow into something much bigger.
The Great Filter: Analysis Paralysis
When you’re frozen by too many choices, movement matters most. Any step forward beats standing still because stillness never gets you closer to where you want to be.
Why I Took a Vacation to Figure Out my Solopreneur Journey (And Why You Might Need One, Too)
After a major life change fell through, I turned to solopreneurship as away to create more freedom and flexibility in my career. Taking time off gave me the space to focus, build momentum, and rediscover the creative side of being a technical founder. It was a reminder that with clarity and consistent effort, it’s possible to chart your own path.
Exploring the world of solopreneurship
I negotiated to work remotely from Europe instead of getting a raise, and for 10 months, everything was greenlit. With just two months to go, the company backed out—leaving my family’s plans, our home, and our dream move in sudden limbo.